Why is Flo's free tier free

Flo's free tier is supported by behavioral advertising. The ads are targeted using user health data including cycle information. The FTC enforcement action documented that this advertising infrastructure included data sharing with Facebook and Google without user consent. The free product exists because the user data funds it.

What exactly does Flo Anonymous Mode do

Anonymous Mode replaces your identifying information (name, email) with an anonymous identifier in Flo's systems and limits what health data is linked to your account. Flo describes it as making your profile unlinkable to your real identity. Your data still exists on Flo's servers; it is just associated with a pseudonymous identifier rather than your email address.

Did Flo raise prices after the FTC enforcement action

Flo reorganized its tier structure after the FTC action, including moving Anonymous Mode from a promised feature to a paid add-on. Users who were told privacy was included as part of Flo's basic promises found themselves paying for a feature that should have been the baseline.

Is Flo free tier safe to use

The free tier is ad-supported and historically shared user health data with advertising platforms. Post-settlement, Flo states this has changed. But the data is still stored on Flo's servers and is technically accessible via subpoena regardless of any policy change.

What did the $59.5M settlement cover

The combined $59.5M settlement resolved a class action lawsuit brought by Flo users affected by data sharing with Facebook and Google. It was reached in September 2025 and involved Google, Flo Health, and Flurry. On August 1, 2025, a jury separately found Meta liable for accessing user data from the Flo app.

pricing-breakdowns

Flo Premium Pricing: Is $4.99/mo Worth the Privacy Risk

Flo Premium costs $4.99/mo and includes Anonymous Mode. Flo settled a $59.5M class action for selling user data in 2025. Here is what you are paying for.

What Flo Premium Actually Includes Flo has three tiers: a free ad supported tier, Premium at $4.99/mo, and Premium Plus at $9.99/mo. The free tier covers basic cycle tracking and predictions but shows ads. Premium removes ads, adds health reports, AI chat, and Anonymous Mode. Anonymous Mode is the privacy relevant addition. When you turn it on, Flo replaces your name and email with a random identifier in its systems. This makes your data harder to link back to you within Flo's infrastructure. What Anonymous Mode Does Not Do Anonymous Mode does not change where your data lives. Your cycle history, symptom logs, and health data stay on Flo's servers. It makes your data harder to identify. It does not remove your data from Flo's servers. A court order for your data can still apply to Anonymous Mode accounts. The data is there. Anonymous Mode is an obfuscation layer, not an absence of data. This matters most in US states with abortion restrictions. Even pseudonymous data on a server can be legally compelled. The Enforcement History Problem In 2021, the FTC found that Flo shared user health data with advertising partners. Flo's privacy policy had said it would not do this. Flo responded